DMR Sect product launch campaign

For the last month here at Aspect we have been working hard on this project. It all started after we finished the brendog Vaults pedal campaign and after that did so well, they wanted to get us involved on their next launch, the DMR Sect product launch campaign.

They got us in to shoot everything from the video, banners, still photos for the website, mini sites on websites like pinkbike, print adverts etc. start to finish everything visual ( apart from the amazing graphic design done by DMR rider Olly ) was done by Aspect. 

While some say the swearing, and the lack of riding was a brave move, the concept was strong and wanted to show how DMR really is a riders brand making stuff that has been thought through by the people that ride it hardest. Part 2 is already in the planning and will be a more normal riding edit, so don't worry you will see more of those wacky Jimmy Pratt whips.

Another big shout out on this project has to go to Josh O'Leary over at JoDesigns. He did all the motion graphics work on this edit which helps bring it to life. Motion graphics really rasie the production on any video they are in, and how ever simple take a fair bit of work to get done just right. We will be working more and more with Josh in the future so expect more cool things from the Aspect/JoDesigns thing ...

Anyway, watch the edit, go check out the products, buy some and keep an eye out for the trail and part one of our new film which will be dropping over the next few weeks.

Ta

Aspect

Gravity Enduro Rd 2 video

Wideopenmag//Juice Lubes - UK Gravity Enduro Series Rd 2 at Innerleithen from Wideopen Mag on Vimeo.

The other weekend Aspect went up to Innerleithen in Scotland to shoot the second round of the UK gravity enduros for Wideopen and Juice Lubes, good weekends racing had by all, see the video we made above.

Expect a post on some more gear and other big projects very soon, seems we are to busy working in May to do many updates on here ha

Aspect

Will Weston - Aspect media supported rider

Last week Aspect went up to the forest of Dean to meet up with our supported rider Will Weston.

Now for as long as I have been making money from doing this, I have wanted to support a racer with nice photos and videos. Marketing and getting quality coverage is a huge part of being sponsored, and being in a position to help a rider by giving them that is something I like doing.

So when Will left the Saracen team ( like myself ) last season and asked me if I wanted to support him with media for the season I jumped at the chance. He is a good kid, learning all the time an starting to dip his toes in the WC lake. So a big year for him.

The main aim of this days shoot was to get a short interview video outlining his plans for the year and some photos to act as a press release about him. I think we did that.

 

The plan is to do a few of these shoots with him through out the season, and to get him good quality images from all races we are both at. 

Keep an eye out and check out his site to keep up to date on all his goings on.

Aspect

British Enduro Rd 1 video

The other weekend Aspect went down to Afan in Wales to shoot a video of the opening round of the UK Gravity Enduros for Wideopenmag and Juice Lubes.

We will be at every round of them in 2013 so expect some great videos from them all...

Dan Atherton on his way to taking the win by a LOT

Aspect

Wideopenmag//Juice Lubes: 2013 UK Gravity Enduro Series Round 1 at Afan from Wideopen Mag on Vimeo.

Aspect Media's gear ... post 1 of 2

We get a fair few questions on what kind of gear we use at Aspect media. Over the next few weeks we will be doing a few blog posts on all this to answer all that.

In the first of the series we look at what is in both of our ( myself and Chris ) main bags.

We will be covering support, lighting, computers etc in future posts.

First off Jacobs ( mine )

Now as I'm first and fire most a photographer my bag is more full of still gear, but with a fair bit of stuff to make shooting videos better as well.

In this first Image we have the contents of my main bag in its everyday set up exploded.

In this image we have: 

• Canon 5d3 body with 24-105 F4 IS L
• Canon 550D body with grip
• 70-200 F2.8 L
• 15mm fish eye F2.8
• 50mm prime F1.8 
•  2 x Nikon SB800 flash guns
• 3 x PWs
• Rode video mic pro
• Rode lavalier mic
• Time lapse remote
• LCD viewfinder
• flash diffusers
• memory card pouch
• gorilla pods
• batteries
• lens clothes/blower
• cables and bungees

Then in the bag which I didnt bther to unpack are some more bolds, flash filters, lens filters and some 2 way radios. 

All paced in to the Lowepro Vertex 300AW.

A rugged outdoor and location bag big enough to fit all this in with enough pouches and relevant weather protetion to take out in to the mountains. Never skipped a beat.

The gear that you don't notice is the gear working the best.

Here it all is packed up nice and neatly in the Lowepro Vertex 300AW

Next up Chris Seagers main bag...

Now Chris is just a video man. So his bag is much more suited to just shooting video alone. 

 As you can see above it all packs nicely in to the Lowepro Flipside 500AW, another bag with the outdoors in mind, opens from the back so you dont get your back all muddy after putting it down, lots of straps on for tripods and to keep it nice and tight on your body for riding with as well if we need. ( althought we have even better bags for this purpose you will see next time )

Anyway the contents:

• Sony FS700 high speed camera
• Canon 7D with 17-50 mm
• Tokina 11-17mm 
• Canon 70-200 F2.8 IS L
• Viewfinder for the Sony 
• Spare batteries for both cameras
• Remote for the Sony ( useful when cameras on the crane )
• Shotgun mic ( with wind breaker )
• Gorilla pod 

Between these 2 bags we have most things covered, but as we will show you in the next gear post in a week ish, theres a more bags for different shoots and gigs, all the supprt gear ( Tripods, cranes, sliders, steadcams etc ) as well as lots of usefull tips for computer gear and chargers etc

Any questions just leave a comment.

Aspect

Why the lack of posts ?

If you are one of the people who comes on here regularly and have been wondering why theres been a noticeable lack of posts theres a very good reason for it.

We are to busy actually working and shooting, and don't have any videos out for a few more weeks yet ... Pretty simple, just not enough hours in the day at the moment.

We are in full tilt production mode at the moment for our new full length film that is in the works, we have been all over the place for that, Spain with the Jones twins etc  and have a handful more shoots for it in the next month.

Here Matt Jones throws a sweet table while shooting down in Malaga.

As well as that I have been shooting plenty for a few magazines and Chris has been mad with uni work, we have a few big shoots coming up in the next few weeks though so keep it locked to our facebook page ( which is updated a lot more than this ) to keep up to date on a very really exciting projects etc

https://www.facebook.com/AspectMedia

Ta

J

PS: we also got some sweet post cards printed, if you want one in the post message us via the facebook page with why and where.

Brendog - DMR Vaults Ad campaign

A few months ago now Olly Wilkins the brand manager over at DMR bikes got hold of us at Aspect and asked us to help him on the new Ad campaign for the Brendan Fairclough signature Brendog Vault pedals.

They wanted a web video shooting as well as photos to run in print Ads at the same time...and Aspect delivered.

The video went live yesterday across all the websites and magazines etc and has been well received.

Check out the video below as well as the print Advert:

Also keep an eye out for some more of Jacobs shots all over the DMR website

More news and work when we have it ( it wont be long )

Ta

Aspect

New edit - Danny Hart - Malaga, Spain

The other week myself and the other half of Aspect Media headed out to Spain to stay with RoostDH for a week and do some shooting.

For the most part with Danny Hart, we where mainly shooting with him for the up coming full length film Antidote, but we thought we would put together a short edit with some of the footage for you early.

Have a look, watch etc, if you like it share it.

https://www.facebook.com/AspectMedia

New edit - Bernard Kerr - Pivot M4X

Bernard Kerr is a rider myself and Aspects other half Chris have known well for a while now. Great style on a bike ( although I would never tell him that haha ) and always keen to shoot.

So a month or so ago now we caught up with him for a few days shooting on his new short travel M4X bike and to asking him about his season last year which saw him get a few top 20s.

Enjoy the edit, a few photos and expect another edit up soon but this time with Danny Hart in the Spanish sun.

http://www.pivotcycles.com/

More published work - Genesis bikes

Carrying on from the post I did last week with lots of recently published work are a few more bits and bobs.

Mainly from Genesis bikes this post. I have be fortunate enough to work with them a handfull of times in 2012 for everything from Adverts, website, brochures etc and they are a great bunch of people with a very noble outlook on making bikes.

Anyway find a few photos from various places all Genesis bikes related, MTB, Road etc :

Ta

J